Chicago Style by Nike
Frisso creates an alphabet, logotypes, showcards, and 'manifestos' for Nike's Chicago Style campaign.
![Chicago Style by Nike](/content/images/size/w2000/2022/01/Chicago-Style-by-Nike-Featured-1280x849.jpeg)
Last year we had the pleasure of working with advertising agency Wieden & Kennedy on their ‘Chicago Style’ campaign for Nike, creating a series of hand-painted assets in a casual style. Frisso was brought in to deliver the project.
A key element of the project was creating a ‘Chicago Style’ logotype. This was delivered in horizontal and stacked (see above) form, alongside a series of custom Nike logotypes.
![Monochrome Chicago Style logotype (horizontal)](https://bl.ag/content/images/wp-content/uploads/2020/01/Chicago-Style-Logotype-Shadow.jpg)
![Custom Nike logotypes.](https://bl.ag/content/images/wp-content/uploads/2020/01/Nike-Logotypes-2.jpg)
The main body of work was then a series of assets for use in a pop-up cafeteria. These included campaign slogans done in a showcard style, as well as athlete ‘manifestos’ and generic/directional signage.
![Showcard: ‘Be what Chicago’s famous for’.](https://bl.ag/content/images/wp-content/uploads/2020/01/Chicago-Style-by-Nike-Slogan-4.jpg)