Words with Meaning: The Personal Panels of Luis Benz

Santiago Carrasquilla and Danaé Gosset share the work painted by Luis Benz while filming his biopic.

Words with Meaning: The Personal Panels of Luis Benz
From the short film, Luis Benz: Happiness is Achieved with Very Simple Things.

In my last Field Notes despatch I shared this short film about Luis Benz, a Uruguayan sign painter based in Argentina. It was filmed, directed, and produced by Santiago Carrasquilla and Danaé Gosset, and I first heard of it via their recent interview with Creative Boom.

The film was captured in and around the process of Luis Benz painting a series of identically sized panels with words that he’d chosen for their meaning and significance to him. This was a deliberate construct by Carrasquilla and Gosset as they spent five days filming with him. The final short biopic is visually centred on these panels and the process of Benz painting them.

Luis Benz: Happiness is Achieved with Very Simple Things on Vimeo.

In their interview, Carrasquilla talks about the words that Benz chose to paint:

“I was surprised by his choices. He pulled out an old dictionary and selected his favourite words, including some ancient Spanish words that are no longer in common use. On the back of each sign, he wrote the definitions.”

I was intrigued about the final set and contacted the filmmakers to ask about them. There were 58 words painted in total, plus one panel with just the Argentinian flag. Carrasquilla and Gosset have kindly allowed me to share them all here, with my best effort at translations given in the captions.

Abocetar / Sketch
Abrupto / Abrupt
Achacar / Blame
Atisbar / Glimpse, watch, or spy on
Chichón / Bump or swelling
Chupatintas / Penpushers
Cingaro / Gypsy
Clandestino / Clandestine
Conchabar / Collude
Corretear / Scamper
Corrillo / Huddle
Escolazo / Gambling
Estandarte / Banner
Expatriar / Expatriate
Exterior / Exterior or abroad
Fiembres / Fevers
Argentinian flag
Flaquear / Waver
Gansada / Silly thing
Garra / Claw
Gaseosas Frias / Cold sodas
Golosinas / Candies or sweets
Haragan / Sluggard
Hielo / Ice
Inicuo / Iniquitous
Interludio / Interlude
Intruso / Intruder
Ion / Ion
Gentuza / Riffraff or a bad crowd
Sector de Libraria / Library sector
Articulos de Limpieza / Cleaning supplies
Liquidación por Cierre / Closing down sale
Matizar / Qualify or clarify
Mersa / Trashy
Monologo / Monologue
Monotonia / Monotony
Nagual / Shapeshifter
Nexo / Nexus
Super Oferta / Great offer
Opíparo / Sumptuous
Optar / Opt or choose
Panchos / Hot dogs
Perjurio / Perjury
Procaz / Lewd
Propugnar / Advocate
Pusilánime / Cowardly
Reacio / Reluctant
Receso / Recess or break
Relumbron / Trumpery
Revelarse / Reveal oneself
Salazón / Salting or bad luck
Salvaguardar / Safeguard
Sandwiches
Sanguinario / Bloodthirsty
Tendencia / Tendency or trend
Tramoya / Stage machinery
Trastada / Mischief
Umbral / Threshold
Zahora / Have a second dinner
Thank you to Luis, Santiago, and Danaé for making this beautiful short film and sharing more of the work that came out of its production.

More Films & Video Content

Film & Video Content on Better Letters Magazine
Short and feature length films about sign painting and lettering.