BLAG Meet: Inside Issue 04

Meet contributors to BLAG 04 across a day of talks, interviews, studio visits, and demonstrations.

This online event is kept free in order to widen access. A suggested $10 contribution to the running costs is appreciated from those that can.

Key Details

Get a feel for how the event runs by watching some of the recordings from BLAG Meet: Inside Issue 03.

Summary Agenda

Times are given in UTC (London), and further details for each session can be found below. This google sheet shows adjusted timings for different parts of the world.

  • 11:00–11:15 Welcome to BLAG Meet: Inside Issue 04 with Sam Roberts
  • 11:15–12:00 Handwriting with Alice Mazzilli
  • 12:00–12:30 Opening a Shop with Bungo Sign Co.
  • 12:45–13:15 How to Run a Letterheads Meet with François Tusseki
  • 13:15–14:00 In Conversation with Ryan Adams
  • 14:00–14:30 India Street Lettering: A Typographic Archive in the Making with Pooja Saxena
  • 14:30–15:00 Getting Into It with Tomos Jones
  • 15:00–15:45 The Fairground Painters with Amy Goodwin
  • 15:45–16:30 British Pub Signs with Hana Sunny Whaler
  • 16:30–17:00 Fileteado Frames & Corners with Gustavo Ferrari
  • 17:00–17:30 Painting Signs, But Not as You Might Think with Katy V. Meehan
  • 17:30–18:00 Window Splashes vs Sign Painting with Scot Campbell
  • 18:15–19:00 Light Capsules: Reviving Fading Ads with Light with Craig Winslow and Matt Cohen
  • 19:00–19:30 Milwaukee Transit Passes with Stephen Coles
  • 19:30–20:00 Doing it the Right Way: The Business of Signs with Alex Perry
  • 20:00–20:30 'Shared Signs': The Value of Traditional Signs for Local Businesses with Nico Barrios
  • 20:30–21:00 The Adaptive Sign Painter with Jennifer Konanz
  • 21:00–21:30 Happenings at Oh Nami Gallery with Nami Oh
  • 21:30–22:00 Hollywood Signs with Kathy Kikkert

Time Zone Manager

This PDF displays the session start times for 15 major time zones. Download and print the page for yours.

This google sheet contains the same information.

BLAG Meet: Inside Issue 04 - Google Drive

Session Outlines

Welcome to BLAG Meet: Inside Issue 04 with Sam Roberts

11:00–11:15 [Convert]

Top half of a man's face smiling while the lower half is obscured by a magazine called BLAG.
BLAG editor and publisher Sam Roberts with Issue 04.

Let's kick things off wherever you are in the world with a few words of welcome from Sam Roberts, the editor and publisher of BLAG.

Sam Roberts / @betterletters

Handwriting with Alice Mazzilli

11:15–12:00 [Convert]

Woman writing with a black pen on white paper.
BLAG columnist Alice Mazzilli with one of her tools of the trade.

Most of us know how to create beautiful letterforms, but what about your handwriting? In our ‘digital era’ handwriting seems like a thing of the past, but what if handwriting could be used in many different ways beyond its legibility traditional function?

In this session, Alice will share with some tips and stories on how to stretch handwriting to its full potential. And you can join her writing; just have lined paper and your favourite writing instrument to hand.

Alice Mazzilli / @alicemazzilli

Opening a Shop with Bungo Sign Co.

12:00–12:30 [Convert]

Two women in white t-shirts smiling and standing outside a yellow shop adorned with various hand-painted signs.
Rachel E Millar (left) and Hana Lindsay, founders of Glasgow's Bungo Sign Co.

Take a look inside Glasgow's newest sign shop, and hear the story behind it from founders Rachel E Millar (@rachelemillar) and Hana Lindsay (@suresigns_glasgow).

Bungo Sign Co. / @bungosignco

How to Run a Letterheads Meet with Francois Tusseki

12:45–13:15 [Convert]

Fresh from hosting the brilliant Benelux Letterheads in Brussels, François Tusseki shares what he learned from the process of organising the event. There will be plenty of time for questions, especially from anyone that feels like taking the plunge and hosting a meet in the future.

François Tusseki / @francoistusseki

In Conversation with Ryan Adams

13:15–14:00 [Convert]

Portion of Ryan Adams' mural for the Gem Theater in Bethal, Maine.

Portland Maine artist Ryan Adams talks with BLAG editor Sam Roberts about his creative journey, the power of failure, his signature 'gem' style, and landing a dream project at Nike HQ in 2023. Packed with wise words and lessons learned, Ryan shows what can be achieved when obsession and determination align.

Ryan Adams / @ryanwritesonthings

India Street Lettering: A Typographic Archive in the Making with Pooja Saxena

14:00–14:30 [Convert]

Brightly coloured Hindi scripts on a hand-painted sign mounted to the back of a food truck.
Hand-painted sign from Pooja Saxena's India Street Lettering project.

Typeface and graphic designer Pooja Saxena has been photographing street lettering from different cities and towns in India for over a decade — an indispensable part of her practice, acting as catalyst for her research and design work. In a free-wheeling talk set against the backdrop of striking images from her archive — India Street Lettering — Pooja will share its story, the methods and perspectives she employs to make meaning from her collection, and the many enquiries and dialogues it helps initiate.

Matra Type / @matratype

Getting Into It with Tomos Jones

14:30–15:00 [Convert]

Sign painter painting with hand rested on a mahl stick. Behind is the nearly-finished sign in Roman lettering with a block shade.
Tomos Jones working on the Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch sign featured in BLAG 04.

Tomos Jones was scrolling Instagram during the pandemic, and decided that sign painting was to be his path. In a short time he has worked on numerous projects, and gone full time in the trade. He'll share the lessons he's learned along the way, and take questions from anyone else that is considering following his lead.

Tomos Jones / @momosigns

The Fairground Painters with Amy Goodwin

15:00–15:45 [Convert]

Black and white photo of a large truck adorned with outrageous dimensional lettering that reads "R. Edwards & Sons Ltd, Chariot Racing".
Edwards Chariot Racing box truck from the collections of the Fairground Heritage Trust.

Signwriter and Curatorial Trustee of the Fairground Heritage Trust (FHT), Dr Amy Goodwin gives an insight into the work of fairground signwriters, past and present. In this visual talk, Amy will share some of the works the FHT have in their collection — including, lettering which manipulates spatial depth and signs influenced by the cartoon industry — and discuss the impact the past has had on the fairground painters of today. The FHT have recently acquired drawings by the well-known fairground artist Fred Fowle and Amy will share some of these as part of the talk.

Amy Goodwin / @amy.goodwin.signwriter

British Pub Signs with Hana Sunny Whaler

15:45–16:30 [Convert]

Hand on a rest stick painting a blended shade on the letter E of the word "BELL".
Hana Sunny Whaler on the brush at The Dog & Bell.

British pubs have long been intimately associated with traditional sign painting, including through, and since, the advent of vinyl. London signwriter Hana Sunny Whaler will discuss some of this history, before sharing a case study from one of her clients that shows the breadth of work that pubs offer today.

Hana Sunny Studio / @hanasunnystudio

Fileteado Frames & Corners with Gustavo Ferrari

16:30–17:00 [Convert]

Colourful decorated panel in the Fileteado Porteño style, with a green frame, pink flowers, and central lettering that reads "Buenos Aires".
Fileteado Porteño panel by Gustavo Ferrari.

Gustavo's most recent 'Secrets of Fileteado Porteño' column showed how to paint the frames and corners in this traditional Argentinian art form. In this illustrated talk, he'll go deeper into them, showing examples from his own work and that of past masters of the craft.

Gustavo Ferrari / @ferrarifileteados

Painting Signs, But Not as You Might Think with Katy V. Meehan

17:00–17:30 [Convert]

Painting of a decaying sign that consists of a pictorial element of a fat boy in a cartoon style.
Detail of Fat Boy sign by Katy V. Meehan.

Katy V. Meehan is a sign and lettering artist of a different sort: she uses ink and paper to commemorate and memorialise her favourite vintage American signs. Join her as she talks about how she came to this point, with a look at select pieces from her portfolio. You'll also hear about her process, methods, materials, and muses.

Katy V. Meehan / @katyvmeehan

Window Splashes vs Sign Painting with Scot Campbell

17:30–18:00 [Convert]

Man painting the red nose on a picture of Rudolph on a window.
Scot Campbell window splashing in the winter sun.

Window splash specialist Scot Campbell explores the important differences between this type of work and 'regular' sign painting. The session will be held in conversation with BLAG editor Sam Roberts, who will also be fielding guest questions.

Scot Campbell / @ScotCampbellwindowpainter (YouTube)

Light Capsules: Reviving Fading Ads with Light with Craig Winslow and Matt Cohen

18:15–19:00 [Convert]

Brick wall at night with layers of fading painted signage illuminated by a a projector and showing how they would have looked with fresh paint.
Craig Winslow and Matt Cohen's latest permanent Light Capsule in Winnipeg, Canada.

Experiential design and Light Capsules innovator Craig Winslow shares his most recent augmented restoration efforts of palimpsest ghost signs using light mapping technology.

Craig Winslow / @craigwinslow

Milwaukee Transit Passes with Stephen Coles

19:00–19:30 [Convert]

Lettering and typography combined to create a custom layout for a functional transit pass for the week 6–12 January 1946.
One of the hundreds of Milwaukee transit passes in the collection at Letterform Archive.

Letterform Archive's (@letterformarchive) Editorial Director & Associate Curator Stephen Coles takes a closer look at the remarkable collection of Milwaukee Transit passes produced across the 1930s–60s. Picking out some of his favourites, he'll then discuss their design and lettering characteristics, and what little is known about their creators.

Stephen Coles / @typographica@typo.social (Mastodon)

Doing it the Right Way: the Business of Signs with Alex Perry

19:30–20:00 [Convert]

Man in a baseball cap working at an inclined easel painting a paper sign. The location is a sign shop with numerous pieces of signage around.
Ches Perry of Right Way Signs at the showcards easel.

Right Way Signs' Alex Perry will build on the themes in his first 'Doing it the Right Way' column looking at the business of signs. This will be followed by a general discussion prompted by questions from event attendees, so get ready to ask what you always wanted to about business.

Right Way Signs / @rightwaysigns

'Shared Signs': The Value of Traditional Signs for Local Businesses with Nico Barrios

20:00–20:30 [Convert]

View through glass of a man applying a yellow offset shade to some lettering on the window.
Nico Barrios painting a window sign in Valencia, Spain.

Reflecting on his participation in the Rótulos Compartidos ('shared signs') project, Nico Barrios will talk about the importance and value of hand-painted signs for local businesses, and how to convey this to potential customers.

Nico Barrios / @nicobarriosart

The Adaptive Sign Painter with Jennifer Konanz

20:30–21:00 [Convert]

Young boy in a baseball cap painting a giant letter on a wall with a huge brush.
Konanz & Co.'s newest recruit working the wall.

Ever wonder how to survive and thrive as a sign painter in a remote part of the world where you may not have access to the kind of clients and culture in more established areas? How can you expand your services while keeping it all hand made? And how do you adapt your business as you grow a family? Konanz & Co. has been through it all! Enjoy a brief presentation of their experience as sign painters in Western Canada, and then ask lots of questions.

21:00–21:30 [Convert]

Art by the late, great, Doc Guthrie, part of a charity giveaway at Oh Nami Gallery in Los Angeles on 2 March.

The recently opened Oh Nami Gallery (@ohnami.gallery) in Los Angeles is hosting shows for the local and international sign painting community. But there's lots more, too, and in this video presentation, owner and curator Nami Oh takes us inside to tell us about their most recent initiatives.

Nami Oh / @ohnami.signs

Hollywood Signs with Kathy Kikkert

21:30–22:00 [Convert]

It's showtime as Kathy Kikkert takes us for a stroll through Hollywood's rich heritage of signs and sign making, drawing from her new book, Hollywood Signs.

Kathy Kikkert / @kathykikkert


This online event is kept free in order to widen access. A suggested $10 contribution to the running costs is appreciated from those that can.


What's Inside BLAG 04?

What’s Inside Issue 04 of BLAG (Better Letters Magazine)?
Between the covers of the adventures in sign painting in Issue 04 of BLAG (Better Letters Magazine).

BLAG 04 Bonus Material

Bonus Material from BLAG 04
Bonus content from the adventures in sign painting in Issue 04 of BLAG (Better Letters Magazine).

Back Issues

BLAG (Better Letters Magazine) Back Issues
Back Issues for BLAG: Adventures in Sign Painting Craft, Community & Culture.