Field Notes from BLAG: October 2025
Lettering the weather, Hong Kong ghost signs, the New York Sign Museum, and more from the field.
Welcome back to Field Notes, my periodic member-only email with things of interest that I come across in my research and meanderings on the worldwide web. You can share your own discoveries for future issues via email to sam@bl.ag.
Contents
In this edition:
- IOAFS in Italy and the Indian Ocean
- Belgian Sign Painters Film
- Shop Talk: Luis Benz, Argentina
- Ghost Sign Corner: Hong Kong Map
- Ye Olde Sign Shoppe: Weather Report
- Lettering Location: New York Sign Museum
- Inside Letterform Archive: Ephemera
- DIY Street Signs
- Lost But Not Forgotten: Butch ‘Superfrog’ Anton
- Sundries
Field Notes: October 2025
IOAFS in Italy and the Indian Ocean
Now that I'm no longer on Instagram — my ‘socials’ are now here — I miss the posts and stories that people share when they receive the magazine. However, I got these two pictures via email showing how the IOAFS spirit of Issue 07 is making its way around the world. Thank you Alice and Stéphanie!
Belgian Sign Painters Film
Belgian Sign Painters by Astrid Dom / Delta, Oscar & Mike on YouTube.
Belgium has really embraced the recent sign painting revival, and this short film (also available in Dutch) introduces four of the people meeting the renewed demand for hand-painted work: Rob Van den Berghe, Painting Bear Sign Co.; Maarten Leenknecht, Letterknecht; Hans Geyens, Señor Color; and Jérémy Goffart, Miles Signs.
PS. I was lucky to meet them at Benelux Letterheads in 2023, before they were famous 😉.