Chicago Style by Nike

Frisso creates an alphabet, logotypes, showcards, and 'manifestos' for Nike's Chicago Style campaign.

Chicago Style by Nike
Chicago Style by Frisso for Nike.

Last year we had the pleasure of working with advertising agency Wieden & Kennedy on their ‘Chicago Style’ campaign for Nike, creating a series of hand-painted assets in a casual style. Frisso was brought in to deliver the project.

A key element of the project was creating a ‘Chicago Style’ logotype. This was delivered in horizontal and stacked (see above) form, alongside a series of custom Nike logotypes.

Monochrome Chicago Style logotype (horizontal)
Monochrome Chicago Style logotype (horizontal).
Custom Nike logotypes.
Custom Nike logotypes.

The main body of work was then a series of assets for use in a pop-up cafeteria. These included campaign slogans done in a showcard style, as well as athlete ‘manifestos’ and generic/directional signage.

Showcard: ‘Be what Chicago’s famous for’.
Showcard: ‘Be what Chicago’s famous for’.
Showcard: ‘Nothing better than a little hometown flavor’.
Showcard: ‘Nothing better than a little hometown flavor’.
Showcard: ‘Sport changes everything’.
Showcard: ‘Sport changes everything’.
Generic cafeteria signage.
Generic cafeteria signage.
Chicago Style general manifesto.
Chicago Style general manifesto.
Celeste Predroza Manifesto.
Celeste Predroza Manifesto.
McKinley Nelson Manifesto.
McKinley Nelson Manifesto.

Finally, to support the work Frisso lettered an alphabet, numerals, special characters and American sports icons for use on ad hoc campaign elements.

Casual alphabet samples.
Casual alphabet samples.
American sports icons.
American sports icons.

Sadly the work didn’t run for the final campaign, which you can find featured here on Art Director Jack Welles’ site. Thank you to Frisso for the brilliant work, and to the team at Wieden & Kennedy for commissioning it.