Ye Olde Sign Shoppe at the American Sign Museum

During my week at the American Sign Museum, I was blown away by the history preserved there in terms of old sign firms, sign painters, and gilders — see searches for 'sign painter' and 'sign shop' in their online collections for example.

I featured some of these — Beverly Sign Co., George C. Brooke, Cassius Marcellus Clay Sr., Keith Knecht, Raymond LeBlanc, and Mike Stevens — in last week's post, so the following is more of a photo dump of other 'ye olde sign shoppes' that can be found at the museum.

I've had to resist the urge to get into local historical research for these, but if you have any knowledge to add, then I'd be happy to edit accordingly.

'Ye Olde Sign Shoppe' is a regular column in BLAG (see all back issues), and one of my favourite research topics. There are dozens of bl.ag online pieces with the 'ye olde sign shop' tag, and I'm always excited to hear new and interesting stories: please share yours by emailing sam@bl.ag.

Original Sign Designs

Let's pick up more or less where we left off with the 1941 Original Sign Designs book.

Brown Sign Co.

These sequential pages show the design by J.L. Beardsley and a photo of its fabrication following a few small adjustments.

Wittich / Hastings Co.

The credit on this page reads "Hastings Co., Philadelphia, PA". It's not clear to me if the firm is Wittich or Hastings Co., as the latter doesn't seem to correspond to an easily identifiable location in/near Philadelphia.


Vehicle Evolution

Next up some pairings of sign shops with vehicles, theirs or otherwise, outside.

Wilmore & Co. / A.A. Ritter

Let's take it right back to when sign painters used to get to jobs on a penny-farthing bicycle. (Check out this bl.ag online feature for more sign painters on two wheels.)

My guess for the whited-out letters is 'Company' to read 'Wilmore & Company' with the ampersand above the window.

The new sign placed above the doorway advertises A.A. Ritter, perhaps placing the photo to a time when this sign painter took over the Willmore & Co. firm.

Looks like an ornate piece of reverse glass work in the frame.

Ryan Signs

Check out the massive manicule/printer's fist pointing to the way in to Chas. Ryan's shop, which is located above a restaurant and a barbers.

Lowdown lettering in the restaurant window boasts of "tables for ladies", and the vehicle looks to date from the 1910s.

Russell & Sons

Here's Russell and his sons with their well-appointed mode of transport for big signs in Tilden, Nebraska.

Russell & Sons are proudly sponsored by Red Seal White Lead, whose mascot bears an uncanny resemblance to the Dutch Boy brand.

Yes, that sign on the floor really does say "paint with pure white lead and end your troubles", if you work your way around the layout in the right way. In fact, as we now know, lead spells trouble.

Maybe one of the sons did this one.

Neon Breakdown

Is the guy on the left the mechanic, or the sign man expressing frustration with the pace of this tyre change?

R. & H. Strachan, Inc.

"We made signs before we could talk" and we're ready to make more in Brooklyn, New York.

I think that Strachan has a brother of the brush in Cuba.

Anon., Lufkin, Texas

And, finally, bringing things into the modern era.

If you enjoyed those, then get right up-to-date with this extended photo post of contemporary sign painter vehicles.

Self-Promotion

'Be wise, advertise' they say, and the sign game is no different.

Pierrepont Signs, Inc.

These blocks were produced for printing advertisements in newspapers and magazines, most likely Signs of the Times in this case. Pierrepont Signs is still trading in Rochester, New York.

The blocks would be positioned alongside others, and/or with type, to set the page for printing.

I've flipped these two over so that you can also see the layout as it would have appeared in print, although in negative, as the lighter parts here are where the ink would be taken, while the darker parts remained white/the colour of the paper.

Geo. C. Kirn & Co.

These look to be original artwork for reproduction at smaller sizes, perhaps as trade or business cards, or in press.

The winged woman brought to mind the one on the Signs of the Times artwork in last week's post and I'm wondering if they perhaps represent Iris, messenger of the gods in Greek mythology?
This relatively large piece is marked up with the reproduction size of 2 1/8 in (5.4 cm).
Detail of the lower portion of the above advertisement showing the address and direction details.

At the Shop

Striking a pose at the shop.

Raiford Sign Co.

What a smart bunch of fellows in Houston, Texas, and we'd expect nothing less from a firm established in 1892.

Signs by Lee

But which one's Lee?

Low Prices

If these guys put their prices up, they might be able to afford a better photographer.


Cincinnati Locals

Eagle-eyed Jenna Homen spotted these in the Historic Photos of Cincinnati book.

John the Sign Writer

Is that the man himself in the upper left window? John's Cincinnati Sign House was located on West 5th Street, with this photo taken in the 1880s.

Dilts Advertising Sign Service

This photo was taken on Queen City Avenue in 1915.

"High-water streetcards had their motors mounted up in the body of the car that was elevated from the tracks"

Queen City Sign Co.

This one rang a bell, and then I recalled I'd seen it somewhere online, colourised. My notes have it on Vine, between 4th and 5th streets in the late 1880s.

The photo presented in the book is actually slightly cropped versus the colourised version below.
Gary Godby has an alternative treatment here with the sign in red, and showing the annotations on the original photo.

On Main Street

And, to close, a sneak preview of some of the signs for sign painters that are on display in the Main Street sign shop at the American Sign Museum.

Ad-Art Display

Formerly Elliott & Johnson?

Winsted Sign Service

Grant Signs / Olga Signs

Do you know how the (presumably local) three-digit phone number can be used to date Olga's sign?

Stades Signs

L.D. Van Orden

Mack's Signs

Whatever you need, Mack has you covered for quality sign work.

PS. I Miss You

And, last but not least, is this beautiful envelope, hand-drawn by Charles N. Dunlap in 1898. He was a former employee at the Smith & Quehl shop, and the letter inside expresses discontent with his new employment in Youngstown, Ohio, and nostalgia for those happier days back in Cincinnati.


More Olde Sign Shoppes

Ye Olde Sign Shoppe
Stories of sign painters and sign shops past from around the world.

More History

Sign & Sign Painting HIstory on Better Letters Magazine
The history of signs, sign painting and sign painters.