Thoughts on the 2025 BLAG Reader Survey
Working for yourself means no performance reviews, no one-to-ones with managers, and no 360-degree assessments of your work and your attitude.
While I've been more than happy to see the back of all that, it does leave me somewhat in the dark as to whether my work is 'landing' with BLAG readers, and especially those that pay me for what I do. (Here's a reminder of why everything is(n't) free at BLAG.)
My response is the annual BLAG Reader Survey, which gives me a structured way to gather feedback and shape my future plans.
This is the third year I've run the survey, and here I share some of my thoughts and responses to a handful of the themes that emerged.
Readers Value BLAG
The top line is that BLAG is well received by a readership that spans professional sign painters, hobbyists, and those with a tangential interest in the craft. The hard-copy magazine is prized in an increasingly digital world, and so is the publication's tight focus on sign painting and sign painters.
"A gazillion times better than keeping up with the trade via social media."
"BLAG is a beautifully curated and thoughtfully crafted love letter to the art of sign painting and lettering."
If you'd like to get even more from BLAG, then membership plans start from $5/month for digital access, rising to $9/month for just the print magazine, or $12/month for everything.
You can save by paying annually.
For marketing folk, the 'net promoter score' was 67%, rising to 75% among the paid readership, both of which are solid scores. These would have been even higher if it weren't for a handful that would recommend the magazine, if their friends and family shared their interest in sign painting!