> ## Content Index > Fetch the complete content index at: https://bl.ag/llms.txt > Use this file to discover other available public pages before exploring further. # What's Inside Issue 03 of BLAG (Better Letters Magazine)? - URL: https://bl.ag/whats-inside-issue-03-of-blag-better-letters-magazine/ - Published: 2023-06-13T13:00:18.000Z - Updated: 2025-06-12T14:01:26.000Z - Description: Between the covers of the adventures in sign painting in Issue 03 of BLAG (Better Letters Magazine). - Author: Better Letters - Tags: BLAG As well as 64 advertising-free pages of adventures in sign painting, there is something else inside Issue 03 of BLAG (Better Letters Magazine): a limited edition poster of The Sign Painter's Studio miniature by Danielle McGurran. [![CTA Image](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2025/06/BLAG03-0100-Poster-Square-1.jpg)](https://shop.bl.ag/?ref=bl.ag) BLAG 03 is available in [the online shop](https://shop.bl.ag/?ref=bl.ag) for £30, including worldwide shipping. [BLAG members](https://bl.ag/#/portal/signup) get a 10% discount on everything in the shop. [Shop Now ](https://shop.bl.ag/?ref=bl.ag) Read on for more from inside BLAG 03, and check out [the recordings from BLAG Meet](https://bl.ag/watch-the-free-recordings-from-blag-meet-inside-issue-03/), the free online event where we met and heard from contributors to the issue. [Watch the Free Recordings from BLAG Meet: Inside Issue 03Signs, sign painting, and more in these free event recordings from BLAG Meet: Inside Issue 03.![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w256h256/2024/01/BLAG_Issue_4_Favicon.png)BLAG Magazine: Adventures in Sign Painting Craft, Community & CultureBetter Letters![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w1200/2023/10/Danielle-McGurran-BLAG-Meet-Inside-Issue-03-2.jpg)](https://bl.ag/watch-the-free-recordings-from-blag-meet-inside-issue-03/) ![GIF of poster sliding out of a magazine and opening up.](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-GIF-Poster-Emerging.gif) The Sign Painter's Studio by Danielle McGurran inside BLAG 03\. Danielle published her work to social media as I was finishing off the BLAG 03 feature about artists working with signs and lettering in miniature. I rushed to interview her via email, and stole her 'magic in the minutiae' phrase for the headline—thanks Danielle! We then got talking about the poster idea, a format I had been developing as an option for advertisers. This was finessed with the inclusion of a 'map' on the reverse, detailing all the work she recreated in miniature for the diorama. This credits sign painters, artists, and publications that have inspired her, in addition to her mum, a former sign painter. ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-0100-Poster-Square-2-2.jpg) ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-1819-Spread.jpg) The cover of BLAG 03 references the feature inside about artists working with signs and lettering in miniature. The miniatures feature also made the front cover, with Carl Fredrik Angell (aka Frisso) peering through the window of his tiny sign shop. (Frisso's work has [previously featured here](https://bl.ag/chicago-style-by-nike/), and [BLAG 02](https://bl.ag/whats-inside-blag-better-letters-magazine-issue-02/) profiled his book, *Frisso's Risso*.) --- ## BLAG 03 Contents ![Inside front cover and first page of a magazine.](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-0203-Spread.jpg) The inside front cover and contents page from BLAG 03. Each issue of BLAG has 64 internal pages (80 from BLAG 04 onwards!), and the contents of these from Issue 03 are expanded on below. The magazine is kept free of advertising by [paying members, patrons, and sponsors](https://bl.ag/#/portal/signup). This means that every single page is dedicated to our adventures in sign painting. [Join the Adventures](https://bl.ag/#/portal/signup/free) Paid members also get access to bonus content from each issue. There are 80 additional photos, a video, and two PDF downloads in [the bonus material from BLAG 03](https://bl.ag/bonus-material-from-blag-03/). [Bonus Material from BLAG 03Bonus content from the adventures in sign painting from Issue 03 of BLAG (Better Letters Magazine).![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w256h256/2023/06/BLAG_Issue_3_Favicon.png)BLAG (Better Letters Magazine)Better Letters![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-Bonus-Material-2.jpg)](https://bl.ag/bonus-material-from-blag-03/) ### On the Brush ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-0809-1.jpg) ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-1213-2.jpg) Spreads from 'On the Brush' in BLAG 03. There are a dozen projects profiled in 'On the Brush', the section of BLAG which showcases interesting and inspiring work from around the world. The pictures are accompanied by short texts that get under the skin of these, including lessons learned. 'On the Brush' is a regular BLAG section and work can be submitted via [the online form](https://bl.ag/submit/) or by email to [sam@bl.ag](mailto:sam@bl.ag). Catch up on previously featured projects via the back issues for [BLAG 01](https://bl.ag/blag-better-letters-magazine-issue-01/) and [BLAG 02](https://bl.ag/whats-inside-blag-better-letters-magazine-issue-02/). --- ### Inspired by the Past ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/Signs-of-Old-Marvel.jpg) ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/Signs-of-Old-Amman.jpg) ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/Signs-of-Old-Letterform-Archive.jpg) Bath's Marvel Cycle Co. ghost sign, the Old Signs of Amman museum, and original Ross F. George artwork for **The Speedball Textbook*. This issue's 'Ghost Sign Corner' features the marvellous Marvel Cycle Co. sign in Bath, while 'Ye Olde Sign Shoppe' takes us to Turkey to explore the surviving work of Enver Yücebalkan. There are even more vintage signs at the Old Signs of Amman museum in Jordan, and 'Inside Letterform Archive' profiles the output of Ross F. George, including his original artwork for *The Speedball Textbook*. --- ### Optical Illusions ![Layout from a magazine showing text and large photos with captions.](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-4041-Spread.jpg) Work from Rachel Joy and Halfstudio from the BLAG 03 feature on artists and sign painters working with blocks, shades, and **trompe l'oeil*. In contrast to the piece on working in miniature, the second main feature scales thing up with a look at artists and sign painters working on murals with blocks, shades, and trompe l'oeil techniques. The three profiled artists discuss the evolution of their work, how they go about projects, and the routes they took into this niche. --- ### People, Past and Present ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/People-John-Frazier.jpg) 1981 artwork by [John Frazier](https://bl.ag/that-saturday-afternoon-jaunt-with-john-frazier-original-letterhead/), original Letterhead. 'Meet the Letterheads' is dedicated to one of the movement's founding members, [John Frazier](https://bl.ag/that-saturday-afternoon-jaunt-with-john-frazier-original-letterhead/). It is a tribute from fellow Letterhead Mark Oatis, with more work from the collection shared in [this recent bl.ag online article](https://bl.ag/that-saturday-afternoon-jaunt-with-john-frazier-original-letterhead/). [That Saturday Afternoon Jaunt with John Frazier, Original LetterheadThe designs and drawings of John Frazier, Letterhead, designer, letterer, sign painter, and artist.![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w256h256/2023/06/BLAG_Issue_3_Favicon.png)BLAG (Better Letters Magazine)Better Letters![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/05/John-Frazier-Collection-Crop-1.jpg)](https://bl.ag/that-saturday-afternoon-jaunt-with-john-frazier-original-letterhead/) The new section, 'Shop Talk', introduces more people, with this issue profiling the partnership at Boston Painted Signs, and the gang from Bungo Sign Co. in Glasgow. --- ### Mini Features ![GIF showing a painted paper sign with layout and then finished.](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/Paper-Signs-GIF-1.gif) Paper Signs as Practise by Timothy Maddox. ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/Mini-Feature-Tuscans-1.jpg) ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-5455.jpg) ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-5051.jpg) ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/Mini-Feature-Interowriting.jpeg) Features in BLAG 03, including: ''Tuscans on Sea'; 'The Secrets of Flieteado Porteño'; 'Women in Sign Painting'; and Alice Mazzilli's 'Interowriting'. Reflecting on a year since her Burds of the Brush meet (see review in [BLAG 01](https://bl.ag/blag-better-letters-magazine-issue-01/)), Rachel E. Millar looks at the lived experience of women in today's sign painting trade. Gustavo Ferrari's 'Secrets of Fileteado Porteño' column is a step-by-step for creating the acanthus leaf, while Timothy Maddox shows us how he uses paper signs to develop lettering and layout skills. There's even more to learn in Patricia van den Akker's piece on the benefits of owning your own website/shop and mailing list, versus complete reliance on social media. Alice Mazzilli's 'Interowriting' column explores the notion of writing as art, and Justin Burns' piece about Tuscan letters places these in the context of [his work on the typographic vernacular of English seaside resorts](https://bl.ag/signs-of-the-seaside-coastal-lettering-and-typography/). [Signs of the Seaside: Coastal Lettering and TypographyOriginal artefacts and contemporary work explore the typographic vernacular of the English seaside.![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w256h256/2023/06/BLAG_Issue_3_Favicon.png)BLAG (Better Letters Magazine)Better Letters![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/Ditchling_SignsoftheSeaside_web-5789-16-9.jpg)](https://bl.ag/signs-of-the-seaside-coastal-lettering-and-typography/) --- ### Alphabet and Sundries ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/Alphabet-2.jpg) ![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-3435-Poster-Front-1.jpg) 'Happy Hour' in **Ultra*, Rob Cooper's alphabet for BLAG 03, found with the poster in the magazine's centre spread. Rob Cooper's third alphabet for BLAG is *Ultra* which he says he uses "a lot for punchy bar signs". The end of the magazine is then filled with various sundries, including: 'Wise Words' from Smart Alex Signs/[Doc Guthrie](https://bl.ag/doc-guthrie-a-tribute/); Jill Strong spelling it wrong; a response to [the pangram challenge](https://bl.ag/playful-pangrams-for-sign-painters-plus-other-languages/) from Ben Arstad; another [special pounce wheel](https://bl.ag/paying-respect-to-the-vintage-pausradchen-pounce-wheel/); and much more. --- ## Thanks ![Back page and inside back cover of a magazine.](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/2023/06/BLAG03-6667-Spread.jpg) Featured [bl.ag online](https://bl.ag/) articles and details of contributors, sponsors and patrons in BLAG 03. More than 45 contributors from 14 countries made BLAG 03 possible, and it was once again a pleasure to collaborate with so many brilliant people around the world. Thank you all. Thanks also to the wonderful team that brings the final print magazine to fruition: [Jenna Homen](https://www.jennapaints.com/?ref=bl.ag) on sub-editing; [Utile Studio](https://utile.studio/?ref=bl.ag) on design; [SYL L'Art Gráfic](https://www.syl.es/?ref=bl.ag) on print; and [Ra & Olly](http://www.raandollyltd.co.uk/?ref=bl.ag) on distribution. [Fonts in Use](https://fontsinuse.com/uses/50139/blag-better-letters-magazine?ref=bl.ag) are [Aktiv Grotesk](https://www.daltonmaag.com/library/aktiv-grotesk?ref=bl.ag) by Dalton Maag and [Utile](https://www.kontour.com/typeface/utile/?ref=bl.ag) by Sibylle Hagmann from Kontour. ## Sign up for BLAG (Better Letters Magazine) Adventures in Sign Painting Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime. --- ### BLAG Meet: Inside Issue 03 [Watch the Free Recordings from BLAG Meet: Inside Issue 03Signs, sign painting, and more in these free event recordings from BLAG Meet: Inside Issue 03.![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w256h256/2024/01/BLAG_Issue_4_Favicon.png)BLAG Magazine: Adventures in Sign Painting Craft, Community & CultureBetter Letters![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w1200/2023/10/Danielle-McGurran-BLAG-Meet-Inside-Issue-03-2.jpg)](https://bl.ag/watch-the-free-recordings-from-blag-meet-inside-issue-03/) ### Back Issues [BLAG (Better Letters Magazine) Back IssuesBack Issues for BLAG: Adventures in Sign Painting Craft, Community & Culture.![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w256h256/2024/01/BLAG_Issue_4_Favicon.png)BLAG Magazine: Adventures in Sign Painting Craft, Community & CultureBetter Letters![](https://storage.ghost.io/c/24/aa/24aaa208-ebb0-4f83-bc52-1f4f253367c8/content/images/size/w1200/2024/01/BLAG01020304-5.jpg)](https://bl.ag/blag-better-letters-magazine-back-issues/)