Lowdown Lettering: The Hidden Craft of Roadliners

'Hidden in plain sight' captures the essence of things in our environment that go unnoticed until we pay attention. Urban settings are full of these, and sign aficionados are constantly looking up for ghost signs on walls, and down for mosaic 'threshold' signs.

Look up, look down: A (lost) ghost sign for Black Cat Cigarettes in London, and a mosaic 'threshold' sign for Maypole Dairies in Ludlow, Shropshire.

But there is another category of hand-crafted signage that can go unnoticed by even the most dedicated of sign spotters: road markings.