Chicago Style by Nike

Last year we had the pleasure of working with advertising agency Wieden & Kennedy on their ‘Chicago Style’ campaign for Nike, creating a series of hand-painted assets in a casual style. Frisso was brought in to deliver the project.

A key element of the project was creating a ‘Chicago Style’ logotype. This was delivered in horizontal and stacked (see above) form, alongside a series of custom Nike logotypes.

The main body of work was then a series of assets for use in a pop-up cafeteria. These included campaign slogans done in a showcard style, as well as athlete ‘manifestos’ and generic/directional signage.